The Webcam Social Shopper is one example of software that utilizes the webcam in this manner.
Webcam can be added to instant messaging, text chat services such as AOL Instant Messenger, and Vo IP services such as Skype, one-to-one live video communication over the Internet has now reached millions of mainstream PC users worldwide.
This can be applied to games, providing additional control, improved interactivity and immersiveness.
Free Track is a free webcam motion-tracking application for Microsoft Windows that can track a special head-mounted model in up to six degrees of freedom and output data to mouse, keyboard, joystick and Free Track-supported games.
The term "webcam" (a clipped compound) may also be used in its original sense of a video camera connected to the Web continuously for an indefinite time, rather than for a particular session, generally supplying a view for anyone who visits its web page over the Internet.
New features such as automatic lighting controls, real-time enhancements (retouching, wrinkle smoothing and vertical stretch), automatic face tracking and autofocus, assist users by providing substantial ease-of-use, further increasing the popularity of webcams.Unauthorized access of webcams can present significant privacy issues (see "Privacy" section below).In December 2011, Russia announced that 290,000 Webcams would be installed in 90,000 polling stations to monitor the Russian presidential election, 2012.For a more complete list see Comparison of webcam software.Special software can use the video stream from a webcam to assist or enhance a user's control of applications and games.