I've been hearing my girlfriends discuss their wins and losses with a variety of online-dating phone apps, so I'm breaking down the newest means of tech-based courtship.
Since its launch in 2012, the dating app, Tinder, has received quite a bit of publicity.
So what was the most commonly cited reason for using Tinder?
It's popular: 48.3% of the respondents indicated that the main reason they used Tinder revolved around its popularity — the media hype or the fact that many of their peers were using it.
In addition, the average number of hookups reported by the participants was just above 3.
Participants in the Dutch study seemed to be less successful on Tinder.
The most common motives for using Tinder were because it's exciting and because it's trendy.
It's one of the most popular lifestyle apps with over 10 million daily active users.
For the uninitiated, Tinder is a mobile dating app that allows users to locate other singles in their geographic area. They can then start viewing photos of other users who match their age, gender, and location criteria.
51.5% said they believed Tinder was designed for hooking up, 33.5% said dating, and 15% meeting people.
While this open-ended data is valuable, it doesn't provide the whole story on why people use Tinder.