Matchmaking may seem like an odd profession for a millennial, but Three Day Rule has six locations and 19 matchmakers like Gershowitz.At a time when it has never been easier to meet significant others (or insignificant others) through an app or website, the company is raising money for plans to open 40 offices that offer old-fashioned matchmaking services.But instead of meeting the fate of local booksellers who battled their online equivalents, the Kellehers’ business grew.
According to a recent Pew study, almost half of the public knows someone who uses online dating or who has met a spouse or partner that way, and one in five adults between the ages of 25 and 34 has participated in online dating themselves.
“Now when I Google them, I’m like, holy crap, there are hundreds of them.” Avgitidis says her clientele has also changed.
Seven years ago, when she founded Agape, they were mostly between the ages of 38 and 55.
Customers can pay per month for two matches or for four matches (the company also offers a more traditional premium service starting at ,500 per month). Three Day Rule’s rates start at ,500 for three months.
Though it doesn’t use algorithms to make matches, theoretically, it becomes more efficient every time it adds a new profile to its database.