The judges said, "[the Standard has] quite simply ... Not just for the act of going free, but because editorial quality has been maintained, circulation has almost trebled and advertisers have responded favourably.
In the 1960s, the paper was upstaged by The Evening News, which sold over 1 million copies nightly.
slightly later in more outlying areas (such as Kent).
A second edition, "West End Final", went to print at 3 pm, and the "Late Night Final" went to print at 5 pm and was available in the central area from about 6 pm There was often considerable variation between the editions, particularly with the front page lead and following few pages, including the Londoner's Diary, though features and reviews stayed the same.
It also occasionally runs campaigns on local issues that national newspapers do not cover in detail. Its best known former art critic, Brian Sewell, was known for his acerbic view of conceptual art, Britart and the Turner Prize During the 2008 London mayoral election the newspaper – and particularly its correspondent Andrew Gilligan – published articles in support of the Conservative candidate, Boris Johnson, including frequent front-page headlines condemning Ken Livingstone.
This included the headline "Suicide bomb backer runs Ken's campaign".