A cynical web user might wonder if such techniques ever work.They might suspect the sordid truth, that the “employee” on the other end is living in India and following a copy and pasted script.You’re limited in the CMS platforms you can use to get it to work.While it isn’t as limited as when it came out – strictly Unbounce only – it’s still not perfectly available.You can only have one widget active and you’re limited in both the number of monthly chats and the saved chat history.Still, the paid version is only a month, which is incredibly trivial for the benefits a chat brings to the table.All of this is to build trust because you can’t be there to assure users that you’re trustworthy. With a single click, live users can be transferred to a direct conversation with an employee of your company, ready and willing to answer any questions they may have.If they’re on the edge of converting, or they have a concern they can’t find addressed in your FAQ, you can answer it and get the sale on the spot.
Think about a website conversion as a matter of trust. That’s important because those spots get most of the traffic that goes through the search engine. Users trust that Google knows how trustworthy a site is. A blog is all about building a reputation as a knowledgeable entity, someone who knows their stuff and isn’t afraid to support their products.
Here are some I’ve found that do most anything you could want.
Live Chat Script – Appropriately and simply named, this chat script suffers from a somewhat poorly planned website.
If the information is on your site, you can point them to it, and make a note to make it more visible.
If it isn’t, you can make a note to create the page.