For example, high quality and culturally sensitive translations of websites, brochures, and other assets are essential.But these can be overlooked without the input of a native speaker.According to a Glassdoor survey, two thirds of job hunters indicated that diversity was important to them when evaluating companies and job offers.In a competitive global job market, demonstrating that your business is invested in fostering a multicultural and inclusive environment can make you stand out to the right candidates.Diversity Inc annually recognizes the top 50 most diverse companies and measures their success against the broader market.Recent research from Mc Kinsey also underscores the fact that diversity is good for a business’s bottom line.” (A poor translation of their brand tagline, “Finger lickin’ good.”) Market-specific knowledge and insight is invaluable when it comes to for imagery and design.
A recent study from Forbes echoed this notion, concluding that A multicultural workforce can give an organization an important edge when expanding into new markets.
This, in turn, fosters mutual respect among colleagues who also value the diverse culture, perspectives, and experiences of their team members.
An inclusive atmosphere of cross-cultural cooperation is an excellent way to bond colleagues and teams across the business.
In fact, ethnically diverse companies were shown to be 35% more likely to have financial returns above the national industry median.
Cross-cultural understanding, along with local market knowledge, lends itself the production of more effective marketing strategy and materials.